Friona is a city in Parmer County, Texas, United States. The population was 3,854 at the 2000 census. "Friona" means "cold" from the Spanish word "Frio". In 2007, the Texas State Legislature declared Friona the "Cheeseburger Capital of Texas". The city began holding the "Cheeseburger Cook-Off and Festival" in 2006. The city motto is unique: "The Biggest Small Town in Texas."