(1) To establish and maintain a public awareness campaign in cooperation with public and private organizations and individuals
(A) to instill in the public the importance of the appropriate use of, and appreciation for Federal, State, and local lands, facilities, and natural and cultural resources;
(B) to encourage an attitude of stewardship and responsibility toward these lands, facilities, and resources; and
(C) to promote participation by individuals, organizations, and communities of a conservation ethic in caring for these lands, facilities, and resources.